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The Volkswagen Group, which consists of Volkswagen, Audi, Bentley, Bugatti, Lamborghini and Porsche brands in America, are looking to become the number one seller of vehicles in the world by 2018. That’s a bold proclamation as they’re currently sitting in the number three position behind Toyota and General Motors.
As of last year, the VW Group was at 7.14-million vehicles sold while Toyota was at 8.42-million and GM was at 8.39-million. They’re currently aiming to be moving 10-million vehicles a year by 2018 and CEO Martin Winterkorn anticipates it’ll even happen before then.
Their plan will be to target the global market obviously, having already secured the European market. Their new plant in Chattanooga, Tennessee currently has the capacity to produce 150,000 vehicles a year, but VW is working on expanding it to 500,000, the majority of which will remain within the US market.
Even though VW has taken over European automotive sales with 2.9 vehicles sold in 2010, they still look to increase their market share with their new Up! model. But key to VW becoming the global leader in sales will be how they perform in other markets including Brazil, Russia, India and most importantly, China.
