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To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war. According to Kantar Media Audiences’ commercial ratings analysis, Cadillac scored the highest audience, averaging a 43.5 average household rating with its “Green Hell” ad on the new ATS that aired at 9:37 EST.
The study also found that the ATS commercial was the most-viewed single advertising spot in U.S. television history surpassing the previous record holder, which was “Miss Evelyn,” a spot for the Chevrolet Camaro in Super Bowl XLV last year.
“When it comes to Super Bowl ads, everyone has opinions on their favorites. But it’s a fact that this Cadillac spot had the biggest audience during the game," commented General Motors Global Chief Marketing Officer Joel Ewanick.
Kantar said that Super Bowl XVLI reached a record U.S. television audience of 111.3 million viewers.
The auto industry accounted for six of the top rated 25 ads with Cadillac, Kia, Hyundai, Honda, Fiat and Toyota all scoring over a 41 rating.
