Jerry Seinfeld and Jay Leno Pitch for Acura's NSX Super Bowl Commercial

The Honda group isn't playing games with its Super Bowl spots this year, that's for sure. After recruiting Matthew Broderick to reprise his role as Ferris Bueller in the 2012 Honda CR-X ad, the Japanese firm's premium brand Acura has hired its own stars for its first ever Super Bowl appearance. The new Acura spot for the upcoming NSX features comedian Jerry Seinfeld with Tonight Show host Jay Leno making a special appearance towards the end of the commercial, the extended version of which you can see right after the break.
The ad shows Jerry Seinfeld going to extremes to be able to be the first one in line to buy the Acura NSX hybrid sports car (seen here in concept guise) that's scheduled to go on sale in 2015, only to be beaten in the end by Leno.

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New Acura NSX Concept Meets Old in Gran Turismo 5 Video

Now that was pretty fast. The creators of Sony's wildly successful Gran Turismo racing game series have released a new video that brings to life both the brand-new Acura NSX Concept that was revealed just the other day at the 2012 Detroit Auto Show and the original model, which was marketed under the Honda brand name outside North America. It's only natural to assume that the NSX Concept will eventually find its way into the digitalized garage of the GT5 down the road.
The new NSX brings a new hybrid powerplant that combines a naturally aspirated V6 engine with three electric motors, two of which are assigned to the front wheels.

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New Acura / Honda NSX Sports Hybrid Concept that will Enter Production by 2015

Acura has just introduced the NSX Concept at the 2012 North American International Auto Show in Detroit and these are the first official photos. The Japanese automaker has shown several concept models over the years for a replacement to the iconic Honda / Acura NSX that was built from 1990 until 2005, but for one reason or the other, none of them managed to reach the production phase
This time, however, Acura says the NSX Concept is the real deal with the production model to debut within the next three years. Interestingly, Acura says that it will developed by an engineering team led by Honda R&D Americas, and manufactured in Ohio, at a yet to be named facility.
Like the original model, the NSX features a mid-mounted naturally aspirated V6 engine but with a twist; Acura's engineers added the firm's Sport Hybrid SH-AWD (Super Handling All Wheel Drive) hybrid system that utilizes three electric motors.
The next VTEC V6 engine comes with direct-injection and is linked to a dual clutch transmission with built-in electric motor. In addition, two-motor electric-drive unit can provide torque to the front wheels during cornering to improve handling.
"This Sport Hybrid SH-AWD system will make NSX the ultimate expression of Acura's idea to create synergy between man and machine," said Takanobu Ito, president and CEO of Honda Motor. "The NSX will make the driver one with the car to enhance dynamic driving abilities without getting in the way."
"Like the first NSX, we will again express high performance through engineering efficiency," added Ito, who led the development of Acura's first NSX supercar. "In this new era, even as we focus on the fun to drive spirit of the NSX, I think a supercar must respond positively to environmental responsibilities."
The new NSX also employs lightweight materials while its styling doesn't bear many similarities to the original model.

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