Volkswagen Promotes Jetta's Solid Door Thunk and Passat's Safety Credentials

At some point or another, most German automakers have advertised the fact that their vehicles' doors close with a solid "thump" as a sign of quality engineering – which through the years may or may not be accompanied by numerous other sounds such as falling windows, but that is another story. Volkswagen is the latest company to promote this aspect through a humorous commercial for its Jetta compact sedan in the States.
The German carmaker 


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Cadillac Says 'Front to Back' CTS Ad is Real

In late December of 2011, Cadillac published a thirty-second clip on the CTS sedan named "Front to Back" showing two cars riding alongside each other, with one driving forward and the other in reverse. Apparently, some viewers weren't sure if said scene on the commercial was real or not so Cadillac came out with some additional footage from different angles.
"Many of you were surprised to learn that our CTS ad with the two vehicles driving side-by-side was 100% authentic," a Cadillac spokesperson wrote on the brand's Facebook page. "Now, as promised, we're giving you all the extended footage of our amazing drivers in action."
You can peep the videos after the break. 

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The Most Viewed Commercial during Super Bowl XLVI

To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war. According to Kantar Media Audiences’ commercial ratings analysis, Cadillac scored the highest audience, averaging a 43.5 average household rating with its “Green Hell” ad on the new ATS that aired at 9:37 EST.
The study also found that the ATS commercial was the most-viewed single advertising spot in U.S. television history surpassing the previous record holder, which was “Miss Evelyn,” a spot for the Chevrolet Camaro in Super Bowl XLV last year.
“When it comes to Super Bowl ads, everyone has opinions on their favorites. But it’s a fact that this Cadillac spot had the biggest audience during the game," commented General Motors Global Chief Marketing Officer Joel Ewanick.
Kantar said that Super Bowl XVLI reached a record U.S. television audience of 111.3 million viewers.
The auto industry accounted for six of the top rated 25 ads with Cadillac, Kia, Hyundai, Honda, Fiat and Toyota all scoring over a 41 rating.

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Jerry Seinfeld and Jay Leno Pitch for Acura's NSX Super Bowl Commercial

The Honda group isn't playing games with its Super Bowl spots this year, that's for sure. After recruiting Matthew Broderick to reprise his role as Ferris Bueller in the 2012 Honda CR-X ad, the Japanese firm's premium brand Acura has hired its own stars for its first ever Super Bowl appearance. The new Acura spot for the upcoming NSX features comedian Jerry Seinfeld with Tonight Show host Jay Leno making a special appearance towards the end of the commercial, the extended version of which you can see right after the break.
The ad shows Jerry Seinfeld going to extremes to be able to be the first one in line to buy the Acura NSX hybrid sports car (seen here in concept guise) that's scheduled to go on sale in 2015, only to be beaten in the end by Leno.

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2012 Mercedes-Benz A-Class Hatch, Launches New Interactive App

Like many other carmakers lately, Mercedes-Benz is preparing consumers for a new model debut through a dedicated app for smart phones. In the German firm's case, the new model is the upcoming 2012 A-Class premium hatchback, which will make its global premiere at the Geneva Motor Show in March. To make things a bit more interesting, we learn that Mercedes will put several camouflaged 2012 A-Class hatchbacks in circulation in various German cities as part of a competition that will see one contestant winning a trip to the car's unveiling in Geneva.
The A-Class prototypes will be fitted with a Quick Response (QR) code that interacts with a downloadable app from the Apple App Store or the Android Market. Entrants will have to use their phones to scan a badge from the QR codes in order to participate.
The app will be available for download in February. In the meantime, head over the break to watch the teaser video on the competition.

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New 2013 Porsche Boxster: 80 Photos, Videos

Last night, Porsche lifted the covers off its all-new Boxster that will make its official world premiere at the upcoming 2012 Geneva Motor Show in March. The two-seater roadster model will arrive in European dealerships in early April with a starting price of €48,291 (US$61,500) in Germany, followed by the U.S. later this summer with prices beginning from US$49,500 (€38,900).
The skinny on the third generation of the Boxster is that it's longer and wider, but at the same time lighter than the outgoing model, thanks to the new aluminum body and revised chassis, while it launches with a new 265HP 2.7-liter flat-six for the base model and a tweaked 3.4-liter unit with 315HP for the Boxster S.
A cleaner look with styling cues borrowed from the 918 Spyder Concept and an upgraded interior with more space and a more mature design, along with a fully automatic cloth top complete the highlights.
If you scroll down a click or two, you'll find a new gallery with 80 photos and two videos of the 2013 Boxster and Boxster S. Once you're done, you may also want to head over to Porsche's dedicated website and play around with the 2013 Boxster's configurator.

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